At Minimal, we believe good health, beauty and happiness comes from living naturally and maintaining a minimalist lifestyle. Keeping life simple, uncomplicated and stress-free allows more time to focus on the things in life that matter most – like the well-being and contentment of you and your family.

This philosophy is the essence and inspiration for everything we do. We are a proudly Australian, family-owned company with a dedicated team passionate about creating the highest quality natural formulations to meet the everyday body, face and haircare needs of every family.

Our unique preparations are rich in plant-based nutrients, using state-of-the-art technologies to combine pure essential oils with specially-selected vitamins, minerals and collagen. The result is a collection of gentle-to-use, easily absorbed and naturally fragranced lotions, masks and hair treatments that perfectly cleanse, hydrate, nourish, restore and protect skin and hair.

All Minimal products are made using naturally-derived ingredients and contain no harmful toxins or chemicals – which means they are safe for the whole family to use and for all skin and hair types. What’s more, the packaging we use is eco-friendly, helping to protect the sensitive natural environment in which we live.

We invite you and your family to try the new Minimal product range, and discover the secret to naturally healthy and beautiful skin and hair.